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In any business, the very fact that clients are being charged makes them naturally wonder if the company is simply feathering its own nest. This is especially true in areas where customers are unfamiliar with the terrain. A good example might be auto mechanics. I’m pretty confident I’m not the only one who has taken his car into the shop for an oil change only to be told dragons have destroyed his carburetor and the cost to realign the flux capacitor is $10,000. I’m sure there is an honest mechanic out there—maybe even most—but nobody can deny there are more than a fair share of mechanics in the world who aren’t on the up and up.

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